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Multi-Channel Media Spend & Campaign Operations

Supported senior account planners in tracking media spend velocity, coordinating deliverable timelines between creative and media teams, and safeguarding campaign budgets.

CompanyMRM / McCann
RoleAccount Management Intern
Timeline & LocationSep 2023 – Dec 2023 · Gurgaon, IN
Tools & Methods
Media Spend AuditingCross-Functional CoordinationMilestone TrackingBudget Governance
TL;DR — Key Outcomes
  • Maintained a 100% on-time asset delivery record across active Q4 brand campaigns.
  • Zero budget overruns across multi-channel client accounts through active spend tracking.
  • Constructed centralized operational sheets connecting creative designers and media buyers.

1. The Problem

MRM / McCann managed high-volume, multi-channel enterprise advertising accounts with tight media flight dates. With cross-functional teams split across creative development, copywriting, media buying, and account supervision, real-time tracking of asset delivery milestones and media spend velocity lacked unified operational status sheets, risking costly delivery delays and inadvertent budget over-pacing.

2. The Approach

To establish operational predictability across fast-moving accounts:

  • Centralized Milestone Tracking: Built operational matrix sheets to monitor daily asset statuses from initial briefing to final media delivery.
  • Spend Pacing Audits: Established daily media spend monitoring protocols to verify budget allocations against channel performance.

3. The Process

Phase 1: Cross-Functional Alignment

Facilitated daily standup workflows between internal creative pods, external media buyers, and senior planners to resolve delivery blockers early.

Phase 2: Status Sheet Governance

Maintained living documentation reflecting client feedback revisions, approval timestamps, and upcoming broadcast deadlines.

4. The Analysis

Continuously audited campaign delivery rates and media burn:

Burn Rate Variance Checks

Calculated planned vs. actual media spend on weekly intervals to flag under-delivery or unexpected channel cost spikes.

Revision Cycle Bottleneck Audits

Isolated stages in the approval workflow where asset revisions created latency, providing feedback to streamline account briefings.

5. Business Outcome

Delivered Results

  • 100% On-Time Asset Delivery: Zero campaign launch delays across all Q4 deliverables under management.
  • Zero Budget Overruns: Strict pacing tracking prevented spend leakage and ensured exact alignment with client authorizations.